Selkirk is a city of just over 10,500 people (2021 Census) built on a foundation few Manitoba communities share: a working electric arc furnace steel minimill inside city limits. Gerdau Manitoba's plant, known locally as MRM, employs more than 500 people full-time and produces over 300,000 tons of steel a year, making it the city's largest employer and, as local coverage of the 2025 U.S. steel tariffs made clear, its biggest single industry. That kind of concentration is a strength until it isn't — when tariffs threatened, the whole city felt the exposure of leaning on one dominant sector.
That's the backdrop for the software and automation work worth doing here. Around the minimill, the Selkirk Industrial Park at Highway 9A and Easton Drive houses smaller fabrication shops, foundry suppliers and machine shops, including direct suppliers into the metals and steel supply chain like Karrich Industries and Castle Metals. Many of these businesses still run quoting, inventory and scheduling on legacy processes without integrated digital systems, a real cost when margins tighten and speed to quote starts to matter.
Outside the industrial base, Selkirk's economy runs on healthcare, tourism and a downtown in transition. The Interlake-Eastern Regional Health Authority operates the Selkirk Regional Health Centre and the Selkirk Mental Health Centre — Manitoba's largest mental health facility — while coordinating services across Selkirk, St. Andrews, St. Clements, and East and West St. Paul, a footprint that demands scheduling and records systems built for multiple sites, not one building. Sport fishing and tourism operators work a business that flips between a summer open-water season and winter ice fishing, and need booking systems that can flex with it rather than fight it.
Downtown, the Main Street and Manitoba Avenue historic commercial district is getting new neighbours as the 287 Main Street development brings new retail and commercial space online, and a wave of new small businesses are opening without an established web presence, online ordering or booking system in place. Many are working with modest budgets — the kind Community Futures North Red supports with loans up to $125,000 — which means the software they invest in has to earn its cost quickly. That's the gap Global Maple System is built to close: practical, AI-first software, web and automation work sized to how Selkirk businesses actually operate.