Thunder Bay is home to 108,840 people, according to the 2021 census — a population that has held essentially flat, up just 0.9%, since 2016. That stability sits on top of an economy built around a handful of serious anchors: forestry and forest products, mining exploration and mine services, health sciences, rail and transportation equipment manufacturing, and grain handling and marine logistics through the Port of Thunder Bay. The city's largest employers include the Thunder Bay Regional Health Sciences Centre, the Alstom rail car plant, Resolute Forest Products' local sawmill, the City of Thunder Bay, and the Lakehead District School Board, alongside a post-secondary and research base anchored by Lakehead University, Confederation College, and NOSM University.
The Thunder Bay Chamber of Commerce has repeatedly flagged a chronic shortage of skilled labour and technical staff — a gap that's pushing employers toward automating processes rather than competing for hires who simply aren't available. At the same time, resource and manufacturing employers live with sharp cycles: Alstom's rail car plant alone has swung from more than 1,200 workers to roughly 150, and back up to about 500 as of May 2025. Meanwhile, the city's large anchor institutions — the hospital, municipal government, school boards, and colleges — are often running back-office, scheduling, and records systems that are overdue for integration and modernization.
Beneath those anchors, the Thunder Bay Community Economic Development Commission describes the local economy as built on small business clusters — companies that typically don't have in-house software or IT capacity and rely on outside vendors for their web presence, e-commerce, and automation. That matters most right now in the districts undergoing real change: downtown revitalization in the Waterfront District and North Core along Red River Road, and in Fort William's South Core, is bringing new independent retail and hospitality businesses online that need modern booking, point-of-sale, and e-commerce systems to compete with the established retail strength of the Intercity area along Fort William Road and Harbour Expressway, home to the 456,430-square-foot, 102-store Intercity Shopping Centre.
Businesses serving the wider region carry their own overhead too. The Thunder Bay area supports 10 active mines and more than 18 major exploration projects, backed by a network of over 400 local mine service and supply companies that need to coordinate work across a vast, sparsely populated territory. The Port of Thunder Bay moved just over 10.7 million metric tonnes of cargo in 2025, with grain accounting for about 85% of that volume — logistics on a scale that rewards good software and punishes bad workflows. Global Maple is an AI-first software, web, and automation studio built for exactly this kind of business: whether you're based in Innova Business Park, on the Port of Thunder Bay lands, or in a storefront downtown, we build the systems that let you grow without a large fixed IT team.